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Mind-boggled by Wisconsin Demographics?

Get the Wisconsin demographic data that you need. You can get the most current Wisconsin data from the US Census Bureau without spending 40 high-value hours searching the internet.

  • The Wisconsin population is 5,910,955 people according to the US Census Bureau's 2023 Population Estimates Program.
  • The Wisconsin median household income in the past 12 months is $75,670 in 2023 inflation-adjusted dollars according to the US Census Bureau's 2023 American Community Survey.
  • Wisconsin has 2,750,750 housing units according to the US Census Bureau's 2023 American Community Survey.

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  • The most current data
  • Trustworthy — from US government data sources
  • Easy to Understand — jargon-free data
  • Most Popular data — like population, income & age
  • Confidence — includes proper citations & footnotes
  • Time Savings — Our customers tell us these reports save 40+ hours of internet research, data pulling & formatting.

To learn more, click on the letter that the name of your city or county begins with.

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How Current are the Data?

The Wisconsin demographics on this site are the most current data available from the US Census Bureau.

Currently, most data points are from 2023 datasets – specifically the 2023 Population Estimates Program and 2023 American Community Survey. We use the Census' ACS 5-year dataset for 3 reasons.

  1. It's updated every year.
  2. It typically has the smallest margins of error of the Census' ACS datasets.
  3. It allows for apples to apples comparisons of large geographies to small geographies (i.e. state data to city data).

We're constantly updating the demographic reports and this site with the most current data throughout the year.

Got questions about these Wisconsin demographics? Call us at 1-800-939-2130.

Wisconsin Counties by Population

1 Milwaukee County 916,205
2 Dane County 575,347
3 Waukesha County 412,591
4 Brown County 271,417
5 Racine County 196,613
6 Outagamie County 193,234
7 Winnebago County 171,735
8 Kenosha County 167,488
9 Rock County 164,278
10 Marathon County 138,612

See all Wisconsin Counties by Population

Wisconsin Cities by Population

1 Milwaukee 561,385
2 Madison 280,305
3 Green Bay 105,744
4 Kenosha 98,211
5 Racine 76,602
6 Appleton 74,719
7 Eau Claire 70,542
8 Waukesha city 70,446
9 Oshkosh 66,184
10 Janesville 66,102

See all Wisconsin Cities by Population

Wisconsin Zip Codes by Population

1 53215 58,375
2 54601 50,474
2 53711 50,474
4 54115 49,663
5 53511 48,305
6 53704 47,136
7 54956 46,658
8 53209 44,963
9 54915 44,269
10 53590 43,965

See all Wisconsin Zip Codes by Population

Wisconsin Counties by Average Income

1 Ozaukee County $136,887
2 Waukesha County $136,213
3 St. Croix County $124,042
4 Dane County $117,041
5 Washington County $115,147
6 Outagamie County $110,546
7 Pierce County $109,835
8 Calumet County $107,242
9 Walworth County $104,608
10 Door County $99,914

See all Wisconsin Counties by Income

Wisconsin Cities by Average Income

1 Chenequa $456,817
2 Oconomowoc Lake $403,202
3 Lac La Belle $321,856
4 River Hills $317,642
5 Maple Bluff $267,188
6 Fox Point $239,298
7 Shorewood Hills $227,875
8 Egg Harbor $219,572
9 Mequon $209,904
10 Whitefish Bay $208,063

See all Wisconsin Cities by Income

Products & Services

Demographics Reports

Get the most important demographics for all cities, all counties or all zips in Wisconsin in an easy-to-use spreadsheet.

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Radius Reports

Add the most current US Census demographics for any 3 radius rings around your business to your business plan.

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About Us

Wisconsin-Demographics.com is made by the Cubit Team.

Kristen Carney

Kristen,
Cofounder

Working with data since 2002

Anthony Morales

Anthony,
Cofounder

Working with data since 2000

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