Mind-boggled by Wisconsin Demographics?

Get the Wisconsin demographic data that you need. You can get the most current Wisconsin data from the US Census Bureau without spending 8 to 10 high-value hours searching the internet.

The Wisconsin population is 5,813,568 people according to the US Census Bureau's 2018 Population Estimates Program.
The Wisconsin median household income in the past 12 months is $56,759 in 2017 inflation-adjusted dollars according to the US Census Bureau's 2017 American Community Survey.
Wisconsin has 2,668,692 housing units according to the US Census Bureau's 2017 American Community Survey.

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How Current are the Data?

The Wisconsin demographics on this site are the most current data available from the US Census Bureau.

Currently, most data points are from 2017 datasets – specifically the 2017 American Community Survey (ACS) 5 year dataset. We use the Census’ ACS 5 year dataset for 3 reasons.

It’s updated every year.
It typically has the smallest margins of error of the Census’ ACS datasets.
It allows for apples to apples comparisons of large geographies to small geographies (i.e. state data to city data).

We’re constantly updating the Radius Reports and this site with the most current data throughout the year.

Got questions about these Wisconsin demographics? Call us at 1-800-939-2130.

Wisconsin Counties by Population

1	Milwaukee County	948,201
2	Dane County	542,364
3	Waukesha County	403,072
4	Brown County	263,378
5	Racine County	196,584
6	Outagamie County	187,365
7	Winnebago County	171,020
8	Kenosha County	169,290
9	Rock County	163,129
10	Washington County	135,693

See all Wisconsin Counties by Population

Wisconsin Cities by Population

1	Milwaukee	599,086
2	Madison	248,856
3	Green Bay	104,796
4	Kenosha	99,623
5	Racine	77,740
6	Appleton	73,832
7	Waukesha	72,173
8	Eau Claire	67,945
9	Oshkosh	66,649
10	Janesville	63,957