Mind-boggled by Wisconsin Demographics?

Get the Wisconsin demographic data that you need. You can get the most current Wisconsin data from the US Census Bureau without spending 8 to 10 high-value hours searching the internet.

The Wisconsin population is 5,806,975 people according to the US Census Bureau's 2020 American Community Survey.
The Wisconsin median household income in the past 12 months is $63,293 in 2020 inflation-adjusted dollars according to the US Census Bureau's 2020 American Community Survey.
Wisconsin has 2,709,444 housing units according to the US Census Bureau's 2020 American Community Survey.

Build Your Business, Not Excel™ Spreadsheets

10,031 businesses & marketers use Cubit to get the data they need.

Skip Hours of Internet Research.

Get demographic data for any location in Wisconsin for just $49.

The most current data
Trustworthy — from US government data sources
Easy to Understand — jargon-free data
Most Popular data — like population, income & age
Confidence — includes proper citations & footnotes
Time Savings — Our customers tell us these reports save 10+ hours of internet research, data pulling & formatting.

To learn more, click on the letter that the name of your city or county begins with.

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

How Current are the Data?

The Wisconsin demographics on this site are the most current data available from the US Census Bureau.

Currently, most data points are from 2020 datasets – specifically the 2020 American Community Survey (ACS) 5-year dataset. We use the Census’ ACS 5-year dataset for 3 reasons.

It’s updated every year.
It typically has the smallest margins of error of the Census’ ACS datasets.
It allows for apples to apples comparisons of large geographies to small geographies (i.e. state data to city data).

We’re constantly updating the demographic reports and this site with the most current data throughout the year.

Got questions about these Wisconsin demographics? Call us at 1-800-939-2130.

Wisconsin Counties by Population

1	Milwaukee County	949,180
2	Dane County	542,459
3	Waukesha County	402,637
4	Brown County	262,559
5	Racine County	195,859
6	Outagamie County	186,829
7	Winnebago County	170,924
8	Kenosha County	168,998
9	Rock County	162,532
10	Washington County	135,529

See all Wisconsin Counties by Population

Wisconsin Cities by Population

1	Milwaukee	592,649
2	Madison	258,366
3	Green Bay	104,508
4	Kenosha	99,767
5	Racine	76,893
6	Appleton	73,891
7	Waukesha	72,419
8	Eau Claire	68,720
9	Oshkosh	66,753
10	Janesville	64,415